Tony Fadell is often referred to as the father of the iPod, so when he cleans out his garage of prototypes and gizmos it’s worth paying attention. One of those prototypes is 50% iPod, 50% iPhone, 100% terrible.
In a series of images shared with TechCrunch, Fadell shares the kinds of things that never turned into shipping products but are still very interesting regardless. You could argue that the products Apple doesn’t ship are more interesting than the ones it does. In one case, that’s very much not the case. We’d already heard of Apple’s initial consideration of putting a click wheel from an iPod onto an iPhone — but it turns out another company pitched the idea, too. The result is what you see at the top of this page.
“That is a prototype that a third-party manufacture sent to me, saying, ‘We’re capable. Look at this cool thing we did,’ and ‘I think you should pick us because we can help you with this iPod Phone concept,'” Fadell says of the above shot. “The top and the bottom have a swivel, so you can have either the number pad or click wheel or camera. It was really cool that people were thinking about it. It wasn’t half bad! It doesn’t work for a lot of reasons, but it’s not bad thinking.”
The idea of putting a click wheel on one side and a number pad on the other does make the kind of sense that would have done back in circa 2006, but still. Just, no.
Apple ultimately, and famously, decided to go another route, and the iPhone that we know and love today was thanks to that decision. As advanced as a modern iPhone 13 is, it’s still the same as the OG iPhone on the surface — a large touchscreen. Sure, we lost the Home button along the way, but the overall look remains and not a click wheel in sight!
With the news Apple has now killed off the iPod line entirely, I can’t help but wonder how things could have been different. Sure, iPhone 13 is the best iPhone ever made. But could it have been even better with an iPod’s click wheel attached?
Probably not. No.