Apple’s App Store pricing gets a major overhaul

Home » Apple’s App Store pricing gets a major overhaul
Apple's App Store pricing gets a major overhaul


Apple’s App Store pricing gets an update



Starting now, app developers can select between over 900 price points to charge customers for any App Store purchase — even whole numbers like $1 are supported.

That means customers will see a lot more apps that cost $1 instead of the classic $0.99, and in-app purchases can go as low as $0.10. The highest a developer can charge for something is $10,000, though that requires special permission from Apple.

Developers have until May 9, 2023, to set up regional base prices. On that date, Apple will enable the new pricing across 175 App Store storefronts.



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