Apple VR release pushed by Tim Cook despite major design warning

Home » Apple VR release pushed by Tim Cook despite major design warning
Apple Reality Pro concept



Apple doesn’t experiment with new product categories all that often. Its mixed-reality headset will mark the company’s entrance into a new space after a while, and VR/AR seems to not quite have matured just yet. It appears that the designers at Apple thought the same and didn’t quite want to debut Apple VR this early.

A new report from Financial Times (opens in new tab) says that Apple CEO Tim Cook pushed for Apple VR to launch early, despite the designers at Apple warning that the device category wasn’t quite ready for them to enter, leading to a launch as early as later this year.

“Huge pressure to ship” from Apple CEO, say former Apple engineers

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