Apple shows off upcoming mixed-reality headset to its top execs

Home » Apple shows off upcoming mixed-reality headset to its top execs
Apple VR concept render



Apple is about to enter a new product category after a long time. The company’s mixed reality headset is on the horizon, and Apple VR will soon be a reality. We’ve heard reports about the headset launching sometime in 2023, and it appears Apple has now demoed it for its top executives.

This bit of news comes from Mark Gurman, who discussed it in his latest Power On newsletter (opens in new tab). Apple apparently had its “Top 100” executives, the most important people in the corporation, at the Steve Jobs Theatre for a demo. Gurman says this was a bit more extensive than prior demonstrations of the upcoming product.

“Polished, glitzy, and exciting” demo, but some Apple employees remain skeptical

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