Apple could make AR/VR more popular with consumers

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Apple's VR headset launch in 2023 goes against design team's advice

A render of a potential Apple headset [AppleInsider]

Analyst Ming-Chi Kuo believes that that to date, investors have overestimated customers’ actual desire and demand for mixed and virtual reality headsets — but that could change with Apple.

However, he believes Apple’s mixed-reality headset is “likely the last hope for convincing investors that the AR/MR headset device could have a chance to be the next star product in consumer electronics.”

As Kuo points out, production and sales of virtual reality headsets are down across the market. For example, Sony had cut its 2023 production plan for its PS VR2 headset by 20%, and Meta’s Quest Pro has only shipped 300,000 units.

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