The worst-kept secret in all of tech, Apple VR has finally been revealed at WWDC 2023. Introducing Apple Vision Pro the first truly new product from the company in years — and perhaps its most ambitious venture to date.
Apple Vision Pro is an augmented reality headset with straps that can capture photos and videos, show movies, and more. It’s a fully 3D interface with no controllers.
It’s been a tumultuous development cycle for Apple VR, with reports of uncertain direction, manufacturing difficulties, and concern over what would constitute the device’s so-called ‘killer-app’ swirling around the product for months. But in true Apple fashion what has been revealed here is, at the very least, a supremely engineered product, one that makes the competition look like a first draft by comparison.
Such a premium product was always going to command a high price, and a real battle will be on to see whether it or the recently revealed, much more affordable Meta Quest 3 proves the most popular. And that’s before finding out whether or not mass market appeal for VR exists beyond a hardcore gaming niche.
Regardless, it’s a confident reveal from Apple — even if faith in the VR market and the much-maligned metaverse remains rocky.
We’re covering all the WWDC 2023 announcements live and as they happen. Don’t miss all our Apple VR, iOS 17, macOS 14, iPadOS 17, and watchOS 10 analysis so far.
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